BMA Phoenix: Green 2.0 – Sustainability from the Inside-Out

Business Marketing Association - Phoenix

Green 2.0 – Sustainability from the Inside-Out

October 16, 2008
ASU Skysong
1475 N. Scottsdale Rd.
Scottsdale, AZ 85257

Being Green is the "in" thing. 'Environmental sustainability' is quickly becoming a part of every company's vocabulary. Environmental undertakings that consume time, money and the sanity of executives are quickly becoming the norm. Most green programs focus so much on a company's external practices and procedures that they overlook the opportunity to deploy their most important asset - their people.

In this session, we will discuss how the collective eco-actions of individual employees can have a positive impact both on our environment and on their employer's bottom line.

Derrik Mains YouChange

Attendees will learn (takeaways):

1. Eco-actions that can be shared with employees to engage them in reducing their individual and their company’s impact on the environment
2. How to create sustainability programs that will motivate employees to take action at home and work
3. How to decrease resource expenditures through conscious consumption
4. The workshop will provide open discussion on the impact of individual actions on their organizations bottom line
5. How to open conversation with employees about reducing their environmental impact
   

About the Presenter:

Derrick Mains
Mr. Mains is the Chief Business Development Officer for YouChange; YouChange is addressing environmental concerns surrounding electronic-waste (e-waste) through a proprietary recycling platform that provides reporting solutions for manufacturers to meet self‐, or regulatory body‐imposed recycling mandates. In addition the YouChange platform provides virtual and brick and mortar retailers a means to reward consumers for closing the loop on e-waste through the use of YouChange "rewards points" redeemable for discounts on select products.

Mr. Mains has also served as the Vice President of Business Development and Vice President of Energy Reclamation Initiatives for Earth911.com and 1‐800‐CLEANUP where he was the driving force behind a number of producer responsibility/sustainability initiatives including development of programs for ExxonMobil, BP Castrol, Valvoline, Staples, Wal-Mart, Comedy Central, Pepsi and many others.

Mr. Mains also serves as the Vice President of Green Marketing for New Media Marketing’s GreenNurture platform.

About BMA Phoenix
The Phoenix Chapter of the Business Marketing Association is the leading association for BtoB Marketers and Communicators in Arizona. BMA Phoenix hosts monthly events for business marketers in Arizona. For more information, visit http://www.BMAPhoenix.org.